New campaign aims to improve GR curbside recycling

GRAND RAPIDS, Mich. (WOOD) — The city of Grand Rapids is rolling out a new campaign to help residents recycle more efficiently.

The city, Michigan Department of Environment, Great Lakes and Energy, and The Recycling Partnership will introduce Feet on Street in mid-September. It’s a first-of-its-kind cart-tagging recycling campaign, which the city says will help improve the quality of recyclable materials in residents’ curbside carts.

“When we receive contaminated material, it affects the entire load of that truck. So that material tends to be disposed of, whether it be at the incinerator or if we have to go to the landfill with it. It’s no longer recyclable material. So everybody down the street that recycled properly, that material is no longer going to be recycled,” Grand Rapids Managing Director of Public Services James Hurt explained to News 8 Monday.

This week residents will receive a postcard in the mail about the campaign. It reads: “Hi, Neighbor! Do You Know What to Throw? We need to recycle the YES things and keep the NO things out.”  

The postcard also informs residents that Feet on the Street representatives will visit neighborhoods over the next three months. During that time, representatives will go through and review recycling carts then leave a tag with feedback to help the residents recycle better, according to the city.

More information about the city’s Feet on the Street campaign can be found online. Residents with questions can call 616.456.3961 or email