Now, Rotate is known for the kind of occasion attire that Madsen and Valdimars felt have been lacking from the market, that includes a spread of silhouettes — from low-cut necklines and super-short lengths to puffy sleeves and floor-length matches — in European sizes 32 to 46 (UK 2 to 16), and spanning in worth from round $150 to $800. “For girls, [what we want to wear] will depend on what temper we’re in and the way we really feel about our our bodies,” Valdimars says. “Now we have conversations with our mates, who’re all kinds of physique shapes, about what they love and do not love about clothes once they buy groceries. It is necessary for us to include all of that into our collections,” Valdimars says.