Josh Mateer has been promoted to Head of A&R at SoundOn, TikTok within the UK and Europe
The exec’s expanded function will see him lead signing technique and artist growth throughout all key European markets.
Mateer joined TikTok in 2022 from Warner Music Group, the place he spent eight years in varied A&R roles, most just lately as A&R Supervisor / R&A Lead.
He was beforehand UK A&R lead for SoundOn, the music distribution service launched by TikTok in 2022.
Mateer’s promotion is the newest in a string of current senior promotions at TikTok and its music distribution service.
In August, Charlotte Stahl was promoted to Head of Artist & Label Partnerships EMEA at ByteDance-owned short-form video and social platform TikTok.
Additionally in August, Toyin Mustapha was elevated to the function of Head of Music Partnerships for the UK, Eire and SSA at TikTok.
TikTok additionally promoted Nichal Sethi to the function of Head of SoundOn EMEA.
Commenting on his promotion in a social media submit, Mateer mentioned: “In my 2+ years at SoundOn, launching & main A&R for the UK, I’ve had the good privilege of working with some extremely gifted artists, managers, labels and colleagues, and am terribly pleased with what I and the broader SoundOn group have achieved thus far.”
“We’re nonetheless simply at first of our journey at SoundOn and I’m extremely excited in regards to the artists, labels, music and campaigns that we are able to assist by means of SoundOn throughout the UK and Europe within the months and years forward.”
Josh Mateer
He added: “My targets on this function are easy: To work with a broad vary of thrilling new artists; to have the ability to present the artist group with a house at SoundOn, no matter what stage they’re at of their profession and to energise nurture and interact artists in all features of their profession & viewers trajectory, whether or not on TikTok or elsewhere.
“We’re nonetheless simply at first of our journey at SoundOn and I’m extremely excited in regards to the artists, labels, music and campaigns that we are able to assist by means of SoundOn throughout the UK and Europe within the months and years forward.”Music Enterprise Worldwide
