Mark your calendars, vogue lovers! On October twenty ninth, Common Commonplace companions with multidisciplinary artist, activist, and all-around vogue visionary Jordan Underwood (they/he) to debut a limited-edition assortment, Jordan x US. This partnership is greater than only a new capsule drop; it’s a celebration of androgynous fashion and self-expression for each physique, sizes 00-40. And in at this time’s local weather, the place so many manufacturers are quietly scaling again their inclusivity efforts, this collaboration is a daring, refreshing assertion.
For years, Common Commonplace has been main the cost in size-inclusive vogue, and this assortment takes their mission to the following degree. By teaming up with Jordan Underwood—a fats liberation advocate and content material creator identified for his or her distinctive mix of artwork and activism—Common Commonplace is doubling down on what they do finest: creating high-quality, completely tailor-made, and accessible vogue that refuses to compromise on match or fashion. And, on this case, they’re providing one thing the plus measurement vogue market has desperately wanted: extra decisions for everybody, in every single place.
Jordan x US: Not Simply Androgyny, However True Adaptability
The Jordan x US assortment breaks the mildew by providing 5 androgynous wardrobe staples that ship Common Commonplace’s signature mixture of consolation, high quality, and flexibility. Suppose effortlessly cool necessities like a sweatsuit, flannel, denim, and a crop high—all designed to suit each physique, from measurement 00 to 40. The actual kicker? These items are adaptable in a method that encourages you to play along with your proportions, experiment with totally different kinds, and customise your fashion.
Underwood’s imaginative and prescient is woven into each sew, pushing Common Commonplace to broaden its already groundbreaking strategy to sizing. Each bit permits you to measurement up or down, permitting freedom to regulate primarily based in your fashion temper. Whether or not you’re feeling a bit outsized and comfortable someday, or modern and fitted the following, this assortment is able to flex with you.
“We’re all about difficult the trade’s outdated requirements, however Jordan’s fearless risk-taking in styling actually opened our eyes to breaking a few of our personal guidelines,” says Common Commonplace’s Chief Design Officer, Ramon Martin. “When a buyer’s decisions are confined to cultural norms, their potential for expression is proscribed. This assortment with Jordan gives extra selection than ever earlier than—and we’re excited to assist folks get away of that mildew.”
In different phrases, it’s not simply vogue. It’s an expertise—a canvas for self-expression that celebrates the fantastic thing about all our bodies.
Why This Collaboration Issues Proper Now
Should you’ve been following vogue traits (and let’s be actual, you ought to be), you might need observed a troubling sample: whereas manufacturers like to wave the inclusivity flag, many are quietly slicing again on measurement choices and various illustration. Common Commonplace isn’t about that life. They’re right here for the lengthy haul, dedicated to creating vogue for all our bodies, not just a few.
By collaborating with Jordan Underwood, a trans, plus measurement artist who’s spent their life altering ill-fitting garments and preventing for a spot in vogue, Common Commonplace is sending a strong message: everybody deserves a seat on the vogue desk.
“For therefore lengthy, the style trade ignored the bulk of people that fall exterior its stereotypical binaries and sweetness requirements,” says Underwood. “I grew up squeezing into garments that weren’t made for me, all within the pursuit of genuine self-expression. I’m past excited to companion with Common Commonplace to create a capsule that lastly empowers all folks to buy and specific their individuality.”
And the timing? Impeccable. Because the trade struggles to take care of the momentum of inclusivity, Jordan x US seems like a battle cry—a reminder that vogue is for everybody, and it’s about time manufacturers cease pretending in any other case.
The Jordan x US capsule shall be accessible at Common Commonplace’s SoHo showroom, by way of their US on Tour in-person buying experiences, and on-line at UniversalStandard.com.
So, how are you going to get your arms on this groundbreaking assortment? Beginning October twenty ninth, you’ve gotten three choices! Costs vary from $59 to $148, making this assortment not solely size-inclusive but additionally financially accessible.
Whether or not you’re purchasing for a standout flannel to boost your fall wardrobe, or a perfectly-tailored pair of denims that you simply’ll really wish to put on, the Jordan x US assortment has one thing for each physique, each fashion, and each vibe.
With Common Commonplace and Jordan Underwood, the way forward for vogue is brighter, bolder, and far more inclusive. Time to buy, experiment, and—most significantly—specific your self.
