European reside occasions firm DEAG Deutsche Leisure is continuous its enlargement with the acquisition of Italy’s MC² Stay.
Underneath the phrases of the deal, DEAG subsidiary DEAG Live shows GmbH will purchase all shares in MC² Stay, and the Milan-headquartered firm will proceed to be run by its founders, Andrea and Stefano Pieroni.
The worth of the transaction was not disclosed.
Over the previous few many years, MC² Stay has organized quite a few occasions in Italy, together with live shows and festivals that includes worldwide music stars like Judas Priest, Slipknot, Rammstein, 50 Cent, Ne-Yo, Eros Ramazzotti, and Negrita.
DEAG says the acquisition will allow it to broaden its presence in Italy and “create synergies” within the reside music enterprise, in addition to in ticketing and growth of latest leisure codecs within the longer run.
“Following this yr’s transactions with Showplanr, Methods to Academy, District Stay and Sputnik/Black Mamba, the acquisition of MC² Stay and the partnership with Andrea is an additional step in our worldwide enlargement technique,” DEAG Group CEO Detlef Kornett mentioned in an announcement.
“We’re increasing our presence in Europe to incorporate one other nationwide market. That is in step with our plan to broaden and deepen DEAG’s worldwide community of promoters. By 2025, MC² Stay may have already organized fairly a number of live shows, with acts together with Pantera, Iron Maiden and Marilyn Manson. We’ll proceed to broaden MC² Stay’s good market place by providing high-quality content material and place the corporate much more prominently and internationally.”
“The acquisition of MC² Stay and the partnership with Andrea is an additional step in our worldwide enlargement technique.”
Detlef Kornett, DEAG
MC² Stay founder Andrea Pieroni added: “With DEAG, we now have a powerful associate at our facet with whom we will make our presence much more worldwide and additional develop DEAG’s European community. I’m satisfied that we are going to profit from one another in the long run and I’m very a lot trying ahead to working collectively.”
Based in Berlin in 1978, DEAG has constructed a enterprise encompassing occasions in rock/pop, together with city and EDM, classics and jazz, household leisure, spoken phrase and literary occasions, arts and exhibitions, and ticketing and leisure providers.
The corporate operates out of 24 areas in its key markets of Germany, the UK, Switzerland, Eire, Denmark, Spain, and Italy. It says it sells some 10 million tickets yearly, more and more via its personal ticketing firms, Myticket, which DEAG absolutely acquired in 2019, in addition to via its gigantic.com and tickets.ie.platforms.
DEAG’s acquisitions lately have included majority stakes in Germany-headquartered promoter C2 Live shows, Swiss companies Stay Music Manufacturing and Stay Music Leisure, and the German arm of US-based digital music big LiveStyle. It additionally acquired 90% of British promoter and occasion organizer UK Stay Ltd.
The corporate additionally absolutely acquired Swiss classical music promoter The Classical Firm AG.
“With DEAG, we now have a powerful associate at our facet with whom we will make our presence much more worldwide and additional develop DEAG’s European community.”
Andrea Pieroni, MC² Stay
DEAG was listed on the Frankfurt change from 1998 till 2021, when it was delisted after Apeiron Funding Group took a major stake within the firm.
In January, the corporate mentioned it deliberate to relist on the Frankfurt change, however introduced the next month that it was delaying the transfer to a “later date.”
DEAG’s income recovered from the pandemic droop in reside music by 2022, and in H1 2024, it reported an 8.2% YoY enhance in income, to EUR Є133 million, “regardless of a weak total financial atmosphere in Europe, a critical market shakeout within the competition and open-air sector, weather-related occasion restrictions and vital investments in DEAG’s company buildings and additional development.”
The corporate reported EBITDA of Є3.1 million.Music Enterprise Worldwide
