Underneath the brand new deal, Partisan Information’ repertoire shall be distributed globally by way of Virgin Music Group, and the businesses may also be collaborating on what they name “a dynamic strategy to world advertising”.
Partisan is house to artists similar to IDLES, Blondshell, PJ Harvey, Cigarettes After Intercourse, Laura Marling, Ezra Collective, and extra.
Commenting on the deal, Zena White, Partisan COO, mentioned: “Underneath JT Myers and Nat Pastor, the brand new Virgin Music Group is the apparent companion for Partisan’s subsequent chapter.
“Rather more than a distributor, they supply a dynamic setting, fueled by an entrepreneurial spirit, targeted on attaining the very best caliber of outcomes for our artists.”
“The mixture of the Virgin and [Integral] groups permits for Partisan to marry one of the best of the [PIAS] and [Integral] groups that helped get us right here.”
Zena White
Added White: “The mixture of the Virgin and [Integral] groups permits for Partisan to marry one of the best of the [PIAS] and [Integral] groups that helped get us right here with the additional sources of Virgin required to satisfy our ambition to be essentially the most trusted music firm for artists of all genres, worldwide.”
Common Music Group totally acquired [PIAS] in a transaction introduced final month.
UMG acquired two core enterprise divisions inside the [PIAS] Group:
Label companies division [Integral], which supplies bodily and digital distribution companies to impartial labels;
The [PIAS] Label Group, house to the corporate’s personal and related report labels, together with Play It Once more Sam, harmonia mundi, Demain, Spinefarm, Supply and companion labels such ATO, Heavenly, Mute, and Transgressive.
Subsequent to the acquisition, [Integral] merged with UMG’s Virgin Music Group.
Partisan has earned quite a few Grammy nominations, most lately within the rock classes (Track, Efficiency, Album) for IDLES’ newest album TANGK on the upcoming Grammy Awards.
TANGK reached No.1 on the UK album chart, the band’s second No.1 after 2020’s Extremely Mono, and No.2 in Germany. Partisan additionally achieved a No.1 UK charting album with Fontaines DC’s Skinty Fia in 2022.
Cigarettes After Intercourse’s 2017 debut is licensed Platinum within the US (now reaching over 1.4m gross sales) led by single Apocalypse, which has surpassed 1.5 billion Spotify streams.
Cigarettes After Intercourse have bought over 10 million streaming equal albums and upwards of 600,000 tickets worldwide on their present enviornment tour, together with a sold-out Madison Sq. Backyard, supporting their most up-to-date album X’s.
“Partisan Information have carried out what’s more and more troublesome in right now’s music enterprise, forging an necessary cultural motion round an impartial report label,” mentioned JT Myers, Co-CEO of Virgin Music Group.
“Partisan Information have carried out what’s more and more troublesome in right now’s music enterprise, forging an necessary cultural motion round an impartial report label.”
JT Myers, Virgin Music Group
Added Myers: “They’ve recognized and nurtured among the world’s most impactful profession artists and we’re wanting ahead to working alongside them to increase their audiences all around the globe.”
Established in 2007 in Brooklyn, NY, Partisan has workplaces in New York, London, Los Angeles and Berlin.
The corporate’s imprints embrace section1 and Desert Daze Sound. Partisan collectively earned 14 nominations on the 2024 A2IM Libera Awards (essentially the most for any label), together with a win for Label of the 12 months and a “5-win-sweep” for Blondshell.
In 2023, Ezra Collective turned the first-ever jazz group to win the UK’s Mercury Prize for his or her album, The place I’m Meant To Be.
Partisan’s present roster additionally options such artists as Geese, Angélica Garcia, Lip Critic, Beth Orton, Physique Meat, NoSo, TTSSFU, Westerman, HONESTY, Léa Sen, WITCH, Cameron Winter, Simply Mustard and extra.
Section1’s roster options Blonde Redhead and Fazerdaze.
Elsewhere at Virgin Music Group, the corporate lately teamed up with Tokyo-based Bushiroad Music to distribute anime music globally.
Final month, VMG acquired Outdustry, an artist and label companies and rights administration enterprise targeted on China, India and different “high-potential markets”.
The deal marked the newest world M&A transfer from VMG, and follows the acquisition of Saban Music Latin in January.Music Enterprise Worldwide
