All of the sudden, This “Glum” Hue Is 2025’s Hottest Make-up Development


From the pink carpet to the runway, there isn’t any denying the icy flip issues have taken within the magnificence house. No, I am not speaking about drama. I imply the cool-toned pouts of web It women Julia Fox and Gabbriette, the ultra-glam grey smoky eye on Doechii on the 2025 Grammys, the ’80s-inspired gunmetal glam at Luar’s F/W 25 present—aka the demise of the nice and cozy shade palette that dominated the final decade of make-up. RIP, bronzy KarJenner glam. Perhaps we’ll see you in 2035.

“I feel a lot of what we’re presently seeing in magnificence is a results of shaking off the hangover of that 2016 social media starlet aesthetic,” says Terry Barber, MAC’s director of make-up artistry for the UK and Europe. “Trying overly polished and untouchably excellent in traditional heat tones has all of the sudden develop into… not fairly stylish.”