Radhika Munshi’s profession appeared set in stone—an IIT Roorkee and IIM Ahmedabad graduate, a topper at IIM, and a high-paying company job to indicate for it. She was precisely the place she had deliberate to be. However 5 years in the past, if somebody had advised her she would stop all of it to promote sarees, she wouldn’t have believed it.
“I’ve a level… two really (from IIT and IIM), for those who’re questioning,” Munshi shared in an Instagram submit. “5 years in the past, if somebody had advised me I might be promoting sarees, I might have laughed.”
Early in her company profession, she realized the 9-to-5 routine wasn’t for her. Extra importantly, she noticed a niche—there weren’t many saree manufacturers that actually resonated with fashionable, working ladies. That realization planted the seed for Anorah, the saree model she launched in 2023.
“5 years in the past, I used to be solely centered on touchdown the highest-paying job,” she admitted. “However constructing one thing of my very own, regardless of the ups and downs, is way extra rewarding than any paycheck.”
The transition wasn’t straightforward. Abandoning monetary safety introduced moments of doubt, however her prospects’ loyalty reassured her. “After they stored coming again, I knew I used to be on the best path,” she stated.
Munshi additionally spoke candidly concerning the judgment she encountered alongside the best way. “Sadly, society has a really restricted opinion on success,” she famous. But, since launching her enterprise, she has discovered a devoted buyer base, with many returning for extra.
“However the love that I’ve acquired is extraordinarily overwhelming… Once we learn the DMs on how a lot our prospects love our sarees, it simply fills our hearts with a lot satisfaction,” she stated.
Trying again, she wouldn’t change a factor. “Life takes sudden turns… and I’m so pleased mine turned out this fashion,” she shared. Whereas she as soon as chased the best package deal, she now finds achievement in constructing one thing of her personal.
