Few issues delight me greater than a tennis and style crossover. Combining my two passions into one story? Discuss a dream project. When American Eagle supplied an interview with its latest marketing campaign star, Grand Slam champion Coco Gauff, I jumped on the probability. Presently ranked quantity two on this planet, Gauff graciously discovered time to talk with me forward of her subsequent match.
Gauff might be touring to the Olympics in Paris after which the US Open in NYC, so I requested if she clothes in another way within the two cities. “100%,” Gauff informed me. “I do really feel extra comfy being out in New York as a result of Paris has a really skilled, stylish vibe. I really feel like they focus so much on layering relating to their style and actually sturdy, high quality garments. Perhaps not an excessive amount of shade, however simply utilizing layering so much. … After I pack for Europe, I pack in another way. I prefer to pack extra staple items with high-quality supplies.”
Gauff went on to elucidate a French style fake pas she as soon as made: “In Paris, I used to be carrying a neon New Steadiness hockey gown and denims with a bunch of pockets, and I positively obtained some appears within the space I used to be in. … In New York, the craziest issues occur there, so that you’re only a fly on the wall. You possibly can put on no matter, and you will not stand out.”
Scroll right down to learn my full interview with Gauff, who will lead the U.S. Olympic staff as flag-bearer at tomorrow’s Opening Ceremony together with LeBron James.
Why is working with American Eagle a great match for you?
Rising up, I at all times shopped at American Eagle. That is my first time doing a marketing campaign like this off-court. I am actually excited to companion with them as a result of, within the tennis world, a speaking level is the outfits I put on with New Steadiness, so I believe it is actually cool to do one thing off-court and present folks extra of me as an individual and what I like in style.
What are some methods you utilize style to specific your self if you’re off the court docket?
Plenty of methods. I modify my aesthetics so much. Typically, folks ask me, What’s your aesthetic? I do not actually have one as a result of I really feel like some days I get up and I am going to exit in a flowy skirt, just like the comfortable lady aesthetic. After which the following day, I am carrying dishevelled denims or cargo pants and an oversize factor, form of dressing like a man. It actually simply relies on how I get up that day and the way I need to current myself, however I like the concept of blending female and masculine tones collectively.
Do you’ve a favourite merchandise from American Eagle proper now?
I really like the Stovepipe Denims ($45). They don’t seem to be too dishevelled in case I’ve to do one thing a little bit bit extra formal. I really like dishevelled denims—the baggier the higher—however typically, I solely have time to put on one outfit. I haven’t got time to alter. I believe it is only a good jean to decorate up or gown down.
Are you excited for the Olympics? Tennis is such a person sport, so how does it really feel to be a part of a staff?
I am tremendous excited for the Olympics. It is my first time going. I certified for Tokyo, however I obtained COVID on the identical time. I must put myself in a hazmat go well with till I truly get there. I am actually excited to go, and it does really feel completely different with the staff vibe. I simply tried on my precise equipment for it yesterday, and it has “USA” on the again, and it gave me a little bit little bit of chills. In tennis, we’re at all times representing our nation, nevertheless it feels clearly much more [significant] if you’re taking part in within the Olympics.
Are you able to give us any hints about your US Open outfit?
Truthfully, we modified it. I’ll say we had an outfit on the finish of final yr, after which I wore it, and we simply felt prefer it wasn’t it, so we modified it. This US Open, it is positively going to have some shade, however not as a lot neon as final yr. I’ll have not less than two completely different kits, one for day and one for evening, and I do have a 3rd one if I need to throw it in there.
Store Coco Gauff’s Picks From American Eagle