Named for a daring yellow poppy-like flower that thrives in heat, the R29 reader-favorite retailer‘s new label evokes peaceable beachside brunches, lazy days within the solar, and tropical drinks by the pool. It was developed out of buyer demand, based mostly on a notable uptick in vacation-related searches and gross sales (over 97% year-over-year, per Anthropologie). In line with chief artistic director of design Richa Srivastava, Celandine “was designed with journey in thoughts, as we all know [shoppers] are craving a curated assortment that spans the complete trip expertise — from seaside days to night getaways,” she mentioned, in a press launch.
